The political mixture of 2017 is unlike any before; what has brought this change on?
But recently, this change has been focused on politics. 20 years ago, the idea of 'President' Trump would have been laughable; the Labour Party leader might not have survived this long, and the General Election results were far more predictable (10)
What has brought about this unreliability and development in the political world?
Google+, Facebook, Twitter,
Instagram, Tumblr, and Whatsapp are the biggest social media sites in the Western World (3); almost 2.4 billion people are expected to use them in 2017 - mostly in democratic nations (except for China, which has its own social networking systems).
This massive network of people allows ideas, opinions, facts, lies, and stories to be shared as quick as a mouse-click. Not even twenty years ago, politicians' main worry were the newspapers and TV News. They were slower and more manageable, which could be good, or bad.
Good:
- There was time for celebrities/authority figures/leaders to react to problems and leaks, because it would be hours, or even days, before news got out
- Information was generally more trustworthy, as the sources were easier to monitor and there was more time to verify facts
Bad:
- The news sources were controlled by a few select people (5) who could turn (almost) the entire industry against the Government, or the Opposition, or whoever they didn't like
- Governing bodies were more distant and harder to reach; Twitter now allows us to abuse them in a short sentence
This can be great news! Bad Government policies that might have gone unnoticed - such as the Tax Credits cuts in 2015 - can be withdrawn after intense social media pressure (6).
George Osborne (who introduced the cuts) in 2015 |
It can be bad news though. We spend a huge amount of time on social media (7), which means that we're still easily influenced by it; 'it's' just online instead. There's a strong chance that Russia meddled in the US elections by having certain people on social media spread false stories about Clinton (8). The stories then spread extremely quickly, and probably changed enough minds to impact the vote.
As Winston Churchill said: 'A lie can go halfway round the world while the truth is putting its shoes on'. Social media is the worst of this phrase, with exciting legend taking first place to boring truth.
Trump's controversial comments during campaigning - whilst often immoral - got constant coverage online, and meant that people kept seeing him far more than Clinton, even in memes (above). This free awareness almost certainly encouraged enough people to cast their ballot for him, having the (potentially worrying) effect of making him President.
The connectivity of social media means that we have far more freedom and power, but we're also more visible. We can challenge governments, but then be targeted by them. Facebook has come under a lot of flak recently; they can monitor your political beliefs, and then sell this information to whomever wants it (9). The resulting adverts and posts specifically geared towards us could convince people to support ideas that they may never have held, and thus change the way we vote, and who you are.
Social media has given us the power to change politics beyond reckoning, but we must be careful - politics is beginning to fight back.